In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ (2004). Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. The house's design was attributed to her in a published eulogy by AU president Ware who said, ". They were homeless and living in poverty. Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. Today's Georgia Birthdays. header,.page header{ 3. Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. .last-btn #menu >li:last-child > a { Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. Herndon bought the business for $140 in 1905, and when he deposited the sum according to the new state regulatory rules, his company became the first in the state to meet the new requirement. Alonzo Herndon. On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Warren, New Jersey 07061 Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). He decided to open his barbershop here. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, Holla:[email protected]. (February 23, 2023). Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. 2. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. } } U.S.A. .magazine-single-box .header-style-one .header #main-menu-wrapper{ . Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. She was a drama teacher at Atlanta University at the time. .upcoming-events li { After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . Alonzo is originated from United States. Include how this persons life has affected your life. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole Today, the mansion that the Herndons built in Atlanta, known as the Herndon Home, is registered as a National Historic Place. color:; The family learned to feed themselves by sharecropping, which is whereHerndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. His insurance business reported more than $400,000 in assets in 1922. Year Erected: 2017. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. That year Herndon changed the name of the company to Atlanta Life Insurance Company. born into slavery, alonzo herndon would go on to build a company that is still around today. American executive Alonzo Franklin Herndon (1858-1927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff.
} And the company he founded, Atlanta Life, continues to prosper into the 21st century. After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. Alonzo and Adrienne had a son, Norris. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. His full name is Alonzo Franklin Herndon. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. Alonzo Herndon. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices.
Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. } font-size:38px; He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. One of the souths wealthiest men, he died on July 21, 1927. Philadelphia, Pennsylvania 19192-1550 Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. }body,p{ background:#494bbc; For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. Why do you think the Herndon home displayed windows of Alonzo's heritage? American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). He also owned a hundred or so residential rental properties in the city. Alonzo Herndon was born on the 26th of June, 1858. Learn more about the foundation. Herndon died at home in Atlanta on July 21, 1927, at the age of 69. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. line-height:22px; Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. ALONZO HERNDON WAS CONSIDERED THE FIRST BLACK ENTREPRENEUR OF ATLANTA IN THE 1800s Hide chat MLK: The Other America The Martin Luther King, Jr. Center for Nonviolent Social Change Heartland. Get facts about Alan Sugar here. line-height:48px; The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. Like BlackAmericaWeb.com onFacebook. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. fbq('init', '213902435871547');
content:'Main Menu'; In 1910, the house was built. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Associated With }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. .magazine-box header.header-style-one #main-menu-wrapper, Herndon worked on his fathers plantation near Social Circle, Georgia. Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. .footer-wrapper li, Tweet. Blake Sims. FUN FACTS. abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Civil Rights Movement Mid- to Late 20th Century Topics . Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. 20072023 Blackpast.org. 1. . @media screen and (max-width: 1024px){ Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. 1890. Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. As his personal fortune grew, Herndon entered the field of insurance. }@media screen and (max-width: 768px){body,p{ "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. 1. Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. line-height:22px; Herndons prominence and influence were enhanced by his family life. Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. border-left: 3px solid #f4c85e; In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. The article emphasizes his competence and success as a businessman. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. All Rights Reserved. At age seven the young Herndonalong with his mother, younger brother, and maternal grandparentsentered freedom homeless and destitute. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. }.footer-wrapper { [5] It had been closely associated with supporting Clark University and other AMA schools. Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. h3.view{background:#0e0e0e;} } When he was strong enough, at age 13, his former masterand biological fatheroffered him a job on the plantation as a farmhand, a position he held for the next seven years. Pick a style below, and copy the text for your bibliography. /*inline margin*/
1858) represents an important piece of black history in Atlanta. [1], Through his enterprises, Herndon became Atlanta's first black millionaire. Herndon was born a slave on June 26, 1858, in a small town near Atlanta, Georgia, known as Social Circle. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. Herndon supplemented the family income by working as day laborer and peddler of peanuts, homemade molasses, and axle grease. At his death in 1927, his real estate was assessed at nearly $325,000. After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. Company On his way to becoming Atlanta's first black millionaire, Herndon amassed a fortune in real estate. Herndon trained as a barber, and had his first small shop in Jonesboro. There he opened his first barbershop. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. background:#f4c85e; font-size:38px; .flex-slider li .caption-content p{color:#fff;} The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. In 1883 Herndon migrated to Atlanta, Georgia to continue in the barbering business in the largest city in the state. When he turned 20, Herndon left the farm with just $11 dollars and a year of schooling. 23 Feb. 2023
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