The third spot is taken up by the Montreal International Jazz Festival. The 2019 conference was based on the theme of 'Non-Communicable Diseases: A Crisis in Slow Motion', where delegates were given the . Professor PhD. Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. 18 No. 3, pp. and Shankar, A. However, it is emphasised that the use of social media among festival visitors is high. 23 No. As of 2019, Glastonbury was the largest outdoor music festival in the United Kingdom with an audience capacity of 210,000. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. Feel free to contact us anytime using our contact form or visit our FAQ page. world relating to economic and political issues as well as Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. 14 No. The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. 85-104. You need at least a Starter Account to use this feature. (July 10, 2020). Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. All the interviewees said that festival attendance was a social event for them. Due to non-normality of variables, Spearman's correlation was chosen to assess the relationship between the number of festival and small concert (club, restaurant) attendances during the previous year. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. 6, pp. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. For example, Nina who has been following festival performances of the pop artist Antti Tuisku for 1 years, explained that I like to attend his gigs but I do not have a need to meet him or discuss with him. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. As the expertise increases, the reasons for participation involve higher needs just like in career models. According to the CDC, 2.6 million Americans died in . Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. Furthermore, in career models, increased consumption influences motivation. data than referenced in the text. Get the best reports to understand your industry. Knowing the area, they knew when to wander to another stage to occupy good places for the next performance. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. 19 No. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. 67, pp. 3, pp. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM In this context, it is natural that a special emphasis is on performance and achieving better results. 32 No. 1, pp. Currently, you are using a shared account. Interviewees' background data is summarized in Table 2. This chart shows the total attendance of the largest music festivals in the world. The final part of practices is appropriate behavior at festivals. Thus, familial responsibilities were minimal for them. Career development and fandom are related concepts. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. "Largest music festivals in the United Kingdom in 2019, by audience capacity." Looking at the unique number of booked artists, the distribution is similar: out of 9,651 booked artists, 36.3% are Electronic, 16.0% Rock, 12.7% Pop and 11.5% Hip Hop. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. Sofia, on the other hand, set targets for her festival attendance. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. 283-298. (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. 1, pp. Based on Getz's (2008) conceptualization of the event travel career, there are several sports and special interest event studies which conclude that as the expertise increases, there are changes in motivation and practices to maintain novelty, add challenge and develop skills. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. - Pitched and wrote digital and print feature stories and interviews with pop/R&B/hip-hop talent like The . 52 No. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience (Getz, 2007, 2008). Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. Rihova, I., Buhalis, D., Gouthro, M.B. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. 2, pp. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. Research on the event travel career is dominated by sports studies. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. modern rock, classic rock, and pop. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. The Statista "Chart of the Day" currently focuses Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Juxtaposing these concepts in the context of frequent music festival attendance helps understanding an important festival audience segment that is valuable for the festival atmosphere (Kim, 2004; Prentice and Andersen, 2003), and music tourism in general (Bolderman and Reijnders, 2017; Lashua et al., 2014). Chart. In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. Interviewees were aware that their own behavior influenced others since the positive state of mind spread around the attendees. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Bias was caused by the distribution of the web survey via social media. Fandom, on the other hand, includes a personal relationship with the fan interest, a collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), acquisition of knowledge about the fan interest, as well as a specific code of conduct within the fan community (Jones, 2000). As a Premium user you get access to the detailed source references and background information about this statistic. "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. 6, pp. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. Frequent festival attendance is a leisure career (contrary to a work career) that can be developed, consciously or unconsciously. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). Even more surprising, this means more people go to at least one U.S. music festival each year than the number of Americans who die each year. Jul 2019. Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. 46 No. Sleeping in a tent for days to catch a glimpse of Beyonc making history at Coachella. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. All Rights Reserved. Performance is important in sports hobbies because of measurement and the desire to improve the results. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. For instance, Pauli was familiar with various cashless payment methods used in festivals around Europe. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. 15 No. 16-26. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. Sandelowski, M., Voils, C.I. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). Are you interested in testing our business solutions? Chart. Find your information in our database containing over 20,000 reports. Social practices include bonding, bridging, the sense of community and belonging (cf. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. 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