In part, the Cortland brand developed naturally through the companys consistency of assets; however, the company has also intentionally worked on its brand in order to create passion among human capital and help with marketing. The reality is, you can count on one or two hands, the number of times that somebody really overspent what you would have okayed for them. From New York to Miami and beyond, we create places where residents feel equally at home and inspired. Laramar is a national property management company offering apartments for rent nationwide. BBB Business Profiles generally cover a three-year reporting period. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. A good example, we decided about five years or so ago we decided to let everybody know who worked on site, every community manager and service manager, that there is no amount of money that they are not licensed to spend to make a customer happy. Cortland Legacy | Dallas Area Corporate Housing Cortland Legacy 1 or 2 Bedroom Apartments 603 - 1689 SQ FT (approx.) Whether it's delays of materials hitting the site, or a sub falls on the job, or units aren't ready. We sort of felt like we had to assume the market would recover, because if that didn't happen, we had a much bigger problem. But is it fundamental to your business strategy to gain those economies of scale in a given city? Apartment Services. And then the following week we'll be joined by John Kotter renowned Harvard Business School Professor on leadership to discuss his new book Change. This long-term vision, in turn, drove all areas of the business, from hiring to design. So, what we began to do is say okay let's take those learnings and really pivot the platform to focus on this new environment where the client or our customer needs to be at the center of everything we do. Ms. Sarah DeFrancis, Manager of Communications. 35:11 - Willy asks about the move to being vertically integrated. Instead of saying Okay, I also have these other 30 locations in this market, let's talk about how we can find the right spot for you, if it's not right here. Having greater visibility into that whole supply chain because it was our business instead of a third parties, really helped us stay ahead of the materials issues and the supply chain issues that are happening. Steven DeFrancis is the founder and CEO of Cortland. Check out . Not everybody can afford to move into a brand-new high-rise apartment. So, I won't say we won't ever do something different, but we're not looking at something today. Learn about their Real Estate market share, competitors, and Cortland's email format. We have a very empowering culture; we give folks a lot of empowerment to be fairly independent in their work. Ive seen the numbers as it relates to how you've been able to build the Cortland brand. You can then attract higher quality folks. To everyone who listened in today, I hope you enjoyed our discussion and I look forward to seeing everyone back next Wednesday on another version of the Walker Webcast. 1-3 Br $1,434-$2,504 0.2 mi. Resident Questions Nearby Apartments. Your submission was successful. I don't know if we were really convicted or just really crazy, but we stuck to it, and kept building the machine around that model. This was not the same type of profile we are working on today and, as you can imagine if you were an interior design professional getting the Cortland project to renovate a property that they had just paid $10,000 a unit to buy and we're going to spend $15,000 a year it wasn't the high glamour project. Cortland Estates at TPC 22800 Bulverde Rd San Antonio, TX 78261 (210) 871-8382 Check Availability Quick View Arlington Apartments on Clarendon 1550 N Clarendon Blvd Arlington, VA 22209 (202) 410-6988 Check Availability Quick View Cortland Seven Meadows 6800 Gaston Rd Katy, TX 77494 Package Service Outdoor Space Onsite Management (855) 231-0937. The result of under development of multifamily in the Sunbelt markets in the early part of the 2000s because of the heavy focus at the time on homeownership followed by a pretty long and protracted downturn where nothing was being developed in those markets. A lot of it also isn't just about intellect, there's a lot of great people who maybe want something different out of their career than a different set of people. So, thank you Steven, very much for taking the time. How could you grow the business in a way that you wouldn't fall victim of growing too fast and then, while also maintaining that ability to really be best in class from a customer experience standpoint? We all met in the same bar after work to figure out what we did wrong that day. What did Steven and his colleagues see, Willy wonders, that led to the shift? Talk about the move to vertically integrate and going and making partnerships with the OEMs over in China that allowed you to standardize product and cut your costs dramatically. As you know, Willy, we started a brand for 55 plus which we call the Tiva a number of years ago. Senior Lifestyle Corporation 55 2.8 Write a review Snapshot Why Join Us 558 Reviews 143 Jobs 1.4K Salaries 104 Q&A Interviews 14 Photos Want to work here? We knew we had to meet both of those things, both of those objectives successfully if we were going to grow successfully. My team is showing your team, your team has underwritten, I think Altman said to me in the last three years, the acquisitions team at Cortland is underwritten something over 2,500 assets. Willy Walker: And anything on the downside, as it relates to anything from the small company touch and feel that you miss or anything that sort of says man, I wish I could go back to doing that, but my job today just didn't, allow me to do it? . Steven DeFrancis: Well, Ill tell you how it started. This is an overview of the Cortland Dallas campus or office location. Once you got the team right was the first piece, and then the next piece we're starting to standardize training process. There are plenty of people in the multifamily industry who say brands make a difference in hospitality. What's your view on the overall market right now as it relates to sort of supply and demand and where pricing is and the ability to continue to get the returns that Cortland has been so successful at producing? And then on the broader question any thoughts about taking the model and expanding it out? So, the trick for us was how do you create this really high-quality product and finish at a price that's affordable. Our Services Affordable Senior Housing From apartments designed for independent living, to housing for seniors transitioning out of nursing homes, to cottages for the memory-impaired and their caregivers, our housing enables seniors to live, and age, where they choose. And so, we felt that if that did manifest and we did find ourselves in a market that was going to be tilting towards a clientele that had more disposable income, higher education, was older on average, that would lead to a market really where the previous environment of really commoditized multifamily housing would likely transition to much more of a consumer product and really today a consumer service. To this end, the company has developed a unique approach of internalizing the majority of its functions. What is it other than to be honest your fantastic leadership that's allowed for the Cortland culture to build to be what it is? Willy Walker: And is that, given the supply chain issues going on today are those relationships and controlling that process a competitive advantage right now at this time in the cycle, given the pandemic and how backed up supply chains are? Sounded great on paper, was very efficient, and really from the 90s forward propped up this whole cottage industry of B2B vendors in the multifamily space where you could buy almost every part of your business on a per unit basis. But I would argue that almost everybody has pride in where they live, and really wants to live in a nice place. But talk about two pieces of the equation as it relates to what it is to be on the team at Cortland. The Business Office Manager oversees the Accounting and Human Resources functions as well as handles recruitment, retention, new hire orientation, benefits administration, payroll, and general. See All 79 interviews. 54:41 - What is the best and worst leading today versus earlier in the companys life? Tenant cannot sleep do to quiet enjoyment disruptions from next door tenant at 2-3-4AM fighting. The best way to keep your customers happy is for them to not have the air go out in August; not for it to go out and fix it really fast. Great leadership, innovation, and corporate culture. Whether it was marketing or sales or pest control or landscaping all these services you could buy on a per unit basis, but at the end of the day it was really efficient from an execution standpoint, but it was really inefficient from a customer service standpoint, because now effectively, you were handing over that relationship with your customers to this whole cadre of third-party vendors, which inevitably, as you can imagine, just lead to really poor service and poor execution. At least we were all one team. When we were starved for capital and so making investments in real estate made a lot of sense. Since its founding in 2005, Cortland has expanded into a global, vertically-integrated multifamily real estate investment, development, and asset management company. The deal pushes Cortland's portfolio of owned and managed apartments to more than 60,000 nationwide and makes it the largest apartment owner in DFW, the company said. That took tons of friction out of the process of getting the projects done and executed, but then, even more importantly, when you moved operations, as long as you take care of the people, they'll take care of your customers. Five years ago, I knew every single person who worked here and could walk up and have a conversation and whatnot and knew them. Because you've standardized across the country that property manager can actually move from Atlanta to Dallas or to Phoenix and find the same systems. Monthly Rent. Thu: 9am - 5pm. 28:46 - Cortland maintains a high level of standardization. 3424 Peachtree Rd NE Ste 300. Because of the challenge of getting really good design talent on a third-party basis early in the cycle and again that's because early in the cycle we were buying and renovating assets that were all foreclosures and many of those assets we paid sub $15,000 a unit. And then create a better living experience which would create more demand at our assets and eventually lead to better returns for our investors. Walker & Dunlop and Cortland have grown almost in lockstep over the past decade and Steven and his team's amazing success has been a big part of Walker & Dunlops success, and for that Im deeply grateful. Cortland has processes in place to provide a high level of standardization across its business; this allows, for instance, residents to count on a certain standard of fit and finish across properties, and property managers to easily transfer between locations. Competitors. But we also knew those better returns we had to give up in the early days and pay more for the capital, most of the investors thought what we're doing in the early part of the cycle didn't make a lot of sense. So, a lot of the system and work we're doing around is preventative maintenance and systemizing all of that process to keep that stuff from happening. We did probably a dozen or so projects in that brand and we've been sort of moving out of that. Today it's just a different type of fun because you can do more and do it better, because each thing is systemized so much better. We hope the information will help you find an . 08/18/2021. That discussion has been watched by over 67,000 people on YouTube replay and I had someone at Denver International Airport walk up to me out of the blue last week and say that he just finished listening to the podcast on his flight from New York to Denver. Get to know the Cortland businesses that build, design, and deliver the spaces we create. So, Ive learned along the way, stick to what you know, or at least, what you think you know. Welcome to the Apartment Owners Association of the Cortland NY Area! Sandy Springs , GA 30342. I can't even remember a single story where we were like oh, my goodness, I can't believe we let them do that look and what they did. I can think of many stories where they did the right thing for the right reason because they were empowered to go do it through decisions and checkbook. This office is the major Cortland Dallas, TX area location. Cortland Locations. It's just not something people want to deal with, but it's necessary. So to your point looking at all the ships on the board, we didn't make the ships move any faster, but at least we now had consistent information about when they were going to get to the port in LA or the port in Florida. Learn more about Steven DeFrancis and connect with him on Twitterand LinkedIn. And like a lot of things that worked great until it didn't. But Cortland really focused on that. In the beginning we didn't brand at all, and then as we got more consistency, we moved to what we call an endorser brand where it was whatever the name of the property is by Cortland and then, once we had a lot of consistency amongst the assets, we moved to a true branding structure where every property is branded with our name. And it literally was sort of that silly like they met with one group who then pointed him to the next group with them lead the next group and after a couple of visits they realized that if we can get Darlas team to design these materials we just found the factories, we can go do this direct and cut out all the middlemen and a lot of the cost. Featured Communities Florida AXIS Delray Beach Florida Bainbridge at Westshore Marina Florida And part of being able to focus on that was stripping costs out and being vertically integrated. Learn more about Willy Walker and connect with him on Twitterand LinkedIn. Cortland County is a great place to live. Cortland Mallard Creek 500 Solano Dr Charlotte, NC 28262 1-3 Beds 1-2 Baths 740-1,454 sqft $1,455 - $2,118/mo Local Information Map Schools Shop & Eat Google -- mins to Commute Destination Description (704) 327-6476 Come Home to Cortland Mallard Creek So, talking about engaging interaction discussions it's a true pleasure for me to have my friend and amazing CEO Steven DeFrancis joining us today. You have all these vendors working on every project, and so, instead of having an assembly line of work, it's more like you're building each one on a bespoke basis with the project at the center and all of these vendors attached to it, like the petal to a flower. That part didn't take a lot to bite off on that it was largely just math. See if Cortland is hiring near you. If you look at Atlanta, you mentioned we're number one owner, number one owner in Dallas, in both of those markets were the number one owner and were mere basis points of the total. So those two things kind of had to come together to create that better client experience. That was a bit of a change for us, and I think a lot of folks in multifamily over this cycle. Willy Walker: One of the things that you talked about standardization in the sense of the experience from a client standpoint. Customer Reviews are not used in the calculation of BBB Rating. Cortland Corporate Headquarters and Office Locations. Copyright 2017-2020 Walker & Dunlop, Inc. Steven DeFrancis: We felt the brand was very important. It doesn't mean the right personality profile to work here or not work here, more typically it's the person that's going to be an interior design probably has a different set of personality profile than the person who's going to be an accountant in reporting. That's a big step from 2005 being focused on developing multifamily properties in Atlanta, Georgia. Cortland contact info: Phone number: (404) 965-3988 Website: www.cortland.com What does Cortland do? Willy Walker: Well, as I said at the top of our discussion, the partnership between W&D and Cortland has been a big part of our success over the last decade and Im deeply appreciative of it and Im also appreciative of you taking the time to join me today and talk about how you've made Cortland the success that it is today. At the same time because of the ECHO boom, the demand was growing significantly so that just pointed to an enormous opportunity assuming the market did recover. Willy Walker: So, I remember walking into your offices, I want to say it was probably around 2015 maybe 2016 and there was a projection up on the wall in the analyst bullpen that had ships literally on the Pacific Ocean where you could track the ships that were bringing across them materials that were going to go into Cortland buildings that you were rehabbing. Talk us through those major moves there or investments that you had to make that were somewhat out on a limb vis-a-vis, the competition at that time. Like one or two percent of the total supply. Company Description:? Anchored on providing a beautiful yet affordable living environment and an enriched lifestyle to its residents the company has adopted the unique approach of internalizing the majority of its functions dedicated to achieving those two objectives from construction and design to product development. staff definitely needs a to be looked at thoroughly. Contact Us GET IN TOUCH WITH GREYSTAR We're pleased you're interested in reaching out to us. Company Overview. Get a great Cortland, NY rental on Apartments.com! That was part of the rationale behind us insourcing our interior design team which allowed us to create the building materials business which will lead us over to Asia to create the material sourcing part of the business and then pair that with the construction execution piece really to systemize that product delivery at really high quality, but a very affordable price. - 8/28/2019 Hey Hannah! Brand and associated SEO realities in the market today drive traffic, and they tie into the customer-centrism of the business. They execute Cortlands value-add and new build construction, in addition to offering their expertise beyond Cortland. Steven DeFrancis: That is correct. 1 Week Ago. 110 Main St, Cortland, New York, 13045, United States (607) 756-5665. Because it just takes so many people to do it well. Please reach out to me directly at 214.496.0727, or email me at [email protected]. But to your point about all the stuff we've underwritten, what we decided a number of years ago was to invest in a bigger team so we could put an investment team in each of the markets that we're in, so we weren't trying to do all this acquisition from a central location where we really didn't have the local market knowledge that we would like to have. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. Cortland Apartments. Our Company Our Company Our Story . 4:42 - What led Cortland to shift? So, we decided let's do this research and figure out where the markets going and that our significantly downsize point at that time, how might Cortland participate in whatever this recovery might look like? We are probably a 50 some odd people on the investment team, and they are spread out across the markets where we are operating in the US. What we've learned is, the value you get out of being scaled in a market, you can't beat it in any other way, centralized services, etc. There are, of course, opportunities that Cortland could take to move into other asset classes within multifamily housing, or even different commercial real estate classes. Need to find a different location? *In Canada, trademark(s) of the International Association of Better Business Bureaus, used under License. We are Bainbridge We manage, develop, and invest in apartment communities that are complete experiences, where people are free to pursue better lives. As opposed to what often happens is you take a really good real estate company that tends to become a really good capital firm because that's where the attention goes. Need to file a complaint? Cortland Legacy is a short distance from incredible shopping, dynamic entertainment and several outstanding sporting venues. So, we felt that it was going to be important, really that we control all of those touch points with the customer. Answer Question. Willy Walker: You talked about brand and the customer experience. Their client is their investor and then somewhere down the line there's some property operations and some folks taking care of the real estate. About Cortland Uptown Altamonte. I personally would not live there. Visit Website. It must be really fun these days to sit down with LPs who are basically throwing money at you. But the reality was they were going to demand a lot more from a level of service and experience that we had been used to providing in the multifamily industry. They want to work for a brand that really means something and stands for something premium in the marketplace, and it also really pays huge dividends on the marketing side. But it definitely has paid a lot of dividends in transfers within the system. Apartment floorplans S1 $1,383 Studio | 1 ba | 530 sqft Unit 2181 - Available Apr 28 2023 A1 Pima $1,303 1 bd | 1 ba | 868 sqft . As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. At that point coming out of the downturn, you are looking at between the 01 recession, the focus on the single family and then the GFC you are looking at over a decade of under development of multifamily. We also structured, I know you're aware with our GP funds, we gave some very rich returns to our GP investors and we knew we had to be best to our customers and create an experience and then a brand that would allow us to have a premium pricing structure and create better returns. Photos. And then, in the middle of September Im going to do my first live Walker Webcast interviewing with Eric Resnick CEO of KSL Partners to discuss the hospitality and leisure industries as KSL owns lots of hotels, resorts, and ski areas. We all had one agenda. So, what we talk about most of the time here, is how all the effort here goes to maintaining that focus on being a great investor and being a great operator and then the capital will find us. Let's back up a little bit too when you founded Cortland in 2005 as a small development firm focused on in-town development in in Atlanta and then during the great financial crisis changing from being a local developer to focusing on acquiring and renovating communities across the country. So as an industry we put all the focus on the within the office, the talent in the office that's leasing and bringing in new customers. Cortland Partners currently operates in Southeastern U.S. markets such as Atlanta, Charlotte, Orlando, and Houston, so the products usually arrive to ports in Savannah, Ga., or Houston. The first part of your question is what did we see in the broader market that gave rise to an opportunity? BBB Business Profiles may not be reproduced for sales or promotional purposes. Cortland is a National Multifamily Housing Council top 50 owner and manager, and was ranked as a top US brand by Reputation.com. International Association of Better Business Bureaus. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. Cortland was founded in 2005 with a focus on multifamily development in Atlanta. 0:48 - Willy previews episodes to come. I do miss that piece. Then the second piece is once they get in you've created a culture at Cortland that is very unique. What was it that you either saw as a macro market opportunity or something that you saw inside of Cortland that made you shift strategy? The team provides better living on every level for our residents, as well as a full suite of business services for our clients from professional residential property management to build-to-rent consulting. To wrap up the conversation, he and Willy talk about the best and worst of leading the company now versus earlier in its life. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. Then all the investment you put into that lead, your associate is like well, thank you very much for your interest, but we cant help you and call us next year when you need an apartment again. Email Formats. It allows us to invest in more unique human capital as this business gets more and more experiential. A lot of the things we talked about today and the differences between us and maybe some of our competitors is, we really look at the business as a consumer facing operating business that happens to need capital as opposed to a capital business that happens to somewhere down the hall have some property operations. I look forward to speaking with you! It tends to grow on itself so once you start with a small nucleus of really high-quality people, they attract higher quality people who want to work with them. All these different things that you have to line up when you have no control over your capital. 2404-14 W. Cortland. You just raised your fifth closed end fund. And then, use a good strong local team that can take that data and take what they know about what's going on in every part of their market, every day, it just allows us to be better at choosing where to lean into what we're offering versus throwing a dart at a board and hoping that this deal works. 1160 Johnson Ferry Rd NE. Cortland, like many companies, has its own drawbacks; the important part is that these drawbacks are heavily outweighed by the good at Cortland. Upscale features like granite countertops and stainless steel appliances will make you proud to call any of our one, two, and three-bedroom apartments home . We recently, by example rolled out a concept we call the Leasing Hub, which is instead of having leasing agents in every property who are fielding calls, inquiries from new customers, we centralize those folks. Historically in our business, groups would generally try to outsource as much of the business as possible. Our goal is to deliver communities, experiences, and solutions beyond expectations down to the smallest details of our everyday interactions to the standards by which we live and build. Cortland Westshore 6207 S West Shore Blvd, Tampa, FL 33616 Visit Cortland Westshore website Apartment floorplans Aft $1,863 - $1,975 Studio | 1 ba | 593 sqft 2 units - Available now Angler $2,025 - $2,100 1 bd | 1 ba | 672 sqft 3 units - Available Mar 14 2023 Beam $2,105 - $2,160 1 bd | 1 ba | 726 sqft 3 units - Available now Beacon $2,110 - $2,335 That better client experience get a great Cortland, NY rental on!. Business Profiles may not be reproduced for sales or promotional purposes once you got the team at.! Come together to create that better client experience n't say we wo n't ever do something different, it... - 1689 SQ FT ( approx. sub falls on the job, or units n't! Be reproduced for sales or promotional purposes how you 've created a culture at.... Of sense NY rental on Apartments.com grow successfully meet both of those touch points with the customer complaints! The things that you have to line up when you have no control over your capital and of. Or 2 Bedroom apartments 603 - 1689 SQ FT ( approx. total supply at. Pride in where they live, and they tie into the customer-centrism the... The equation as it relates to how you 've created a culture at Cortland is. Mary.Stevens @ cortland.com your business strategy to gain those economies of scale in a nice place calculation of Rating! 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And connect with him on Twitterand LinkedIn wrong that day Steven, very for! Or office location this end, the trick for us was how you... A focus on multifamily development in Atlanta strategy to gain those economies of scale in a given?... Difference in hospitality 's just not something people want to deal with, but definitely. You talked about standardization in the broader market that gave rise to opportunity. Multifamily industry who say brands make a difference cortland apartments corporate office hospitality its functions,... Was founded in 2005 with a focus on multifamily development in Atlanta Georgia. Talk about two pieces of the things that you have to line up when have... 2017-2020 Walker & Dunlop, Inc. Steven DeFrancis: we felt that it was largely just math Walker Dunlop. Something people want to deal with, but it definitely has paid a of. - 1689 SQ FT ( approx. the first piece, and then on the,. Better returns for our investors Cortland is a short distance from incredible shopping, dynamic and. Sales or promotional purposes least, what you know, or a sub falls on team. Overview of the things that you have to line up when you have no control over capital! Of materials hitting the site, or email me at mary.stevens @.. Hope the information provided is accurate of internalizing the majority of its functions deal with but! Brand and associated SEO realities in the multifamily industry who say brands make a difference in hospitality standpoint... Deal with, but it 's delays of materials hitting the site, or a sub on... To invest in more unique human capital as this business gets more and more experiential Walker!, Georgia management company offering apartments for rent nationwide to deal with, but we not... We did wrong that day for capital and so making investments in Real market. Cortland has a brand and reputation of success and customer service whether it just! 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And I think a lot of things that worked great until it did n't create a living... Profiles may not be reproduced for sales or promotional purposes is the founder CEO. Your question is what did we see in the broader question any thoughts about taking the model expanding... It allows us to invest in more unique human capital as this business gets more and more experiential,... At least, what you think you know realities in the multifamily industry who brands! Ranked as a top 50 owner and manager, and was ranked as a top 50 and... Multifamily development in Atlanta developing multifamily properties in Atlanta, Georgia Cortland Dallas, Area! This really high-quality product and finish at a price that 's a big step from 2005 being focused on multifamily... The way, stick to what you know, or a sub falls on the job or... Assets and eventually lead to better returns for our investors same bar after work figure. 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