This includes the COVID-19 Giving Fund and racial justice campaigns such as Black Lives Matter. Were continuing the momentum this month in California with the FLASH ACT (SB 53)! Rather than giving shoes, were giving 13 of our profits. This will give your followers something exciting to root for as they keep up with your progress. So this ended up being successful. But what about its role in society? Answer of Describe the corporate social responsibility of TIKTOK and describe how this organization improves their social impact on the stakeholders. The official TikTok account for Duolingo, the language learning company, grew its follower count from around 50,000 in September to more than 2 million today. The TikTok app has consistently topped worldwide download charts and recently celebrated the best quarter of downloads in app history. This month, ex-employees are re-enacting or emoting aboutor sobbing overtheir firings, for all of their followers to see. They also bring quality information on inefficiencies in our food system directly to your feed. ByteDance, TikTok's parent company, has previously reacted to negative publicity or political pressure by rolling out new, corporate social responsibility-friendly features. But the perceived political motivation to ban TikTok based on its Chinese origins sets a damaging precedent for other social media platforms balancing global ambitions with the U.S.s broader handling of foreign relations. Simon Howie Pork Sausages (2 per wrap) Simon Howie Classic Breakfast Black Pudding (1 slice per wrap) 2 eggs - whisked and scrambled The cost of loneliness: Social isolation holds back workers and costs employers billions, Businesses and consumers are borrowing more, despite rising interest rates, Why a Guarneri violin is expected to fetch $10 million at auction. And that the company is excited to explore additional opportunities to support not for profit organisations on a case by case basis. But good start! Additionally, ByteDance acquired News Republic, a global mobile news aggregation service based in France, from Cheetah Mobile for $86.6 million. It can impact your bottom line as well. Our goal is to develop sustainable solutions for the entire industry,We want other companies to join us and move forward, collectively. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you. Like wheres this big moment, wheres this going to happen? Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. PR team really think you can lock me in a closet and I wont break out? In the same vein, consider implementing more live feeds of your workthis is particularly useful if youre co-hosting an event with a charitable organization, or if your employees are volunteering. LEGO Group CEO, Niels B Christiansen said: We cannot lose sight of the fundamental challenges facing future generations. Social media is one of the best ways to do thatbut only with the right approach. As further confirmation of the need for a common set of standards, the Mediabrands MRPs have officially been adopted by the 4As and the Index has been endorsed by the Global Alliance for Responsible Media (GARM), the leading global industry body on media responsibility governance. In a blog post announcing this decision, former CEO Kevin Mayer called on other social media companies to do the same, emphasizing TikToks commitment to accountability. With an eye to hiring, Starbucks wanted to diversify its workforce and provide opportunities for specific cohorts. Accelerate your career with Harvard ManageMentor. I feel like in the last decade or so, weve seen more and more businesses develop these really super distinct online personalities, you know, that are not just these automated bots. The current policy ambiguity misses an opportunity to pursue greater transparency and accountability from all technology companies. Upgrade to Power Membership to continue Individual social media posts come with more credibility than branded ones, so youll easily start off on the right foot with your audience. Lasso was downloaded by 70,000 U.S. users within four months of its launch in November compared with nearly 40 million users for TikTok in the same time period, according to app analytics firm SensorTower. Launched on January 15, the three-day . The following is an edited transcript of their conversation: Reema Khrais: OK, so I admittedly spend an embarrassing amount of time on TikTok, and Im very familiar with Duolingos presence on the app. They are also active in the community and encourage employees to do the same. Jones highlighted his view that it is crucial to understand the TikTok community in order to create content that resonates with them, heres an excellent example. Instead of encouraging people to buy more, theyre providing sustainable solutions for what they already have. How is Metaverse Redefining the Ecommerce Experience? - Try scaling your communications, even something as simple as requesting five minutes from management at a team meeting to have one of your CSR champions talk about upcoming events and ways that people can get involved. Bumble is setting a new standard for corporate social responsibility examples by taking a stand on their users behalf. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Corporate social responsibility (CSR) is the total of your businesss actions to operate ethically, or otherwise give back to your community. TY Assemblymembers for passing #SB53 with strong bipartisan support! TikTok also said that it will begin. It has pledged to hire 25,000 US military veterans and spouses by 2025 as part of its socially responsible efforts. In 2016, Zhang added to his product lineup by introducing a video sharing app, Douyin, for the Chinese market. Even if youre supporting a heavier cause, incorporate some cheer by painting the picture of your brands vision for the future. If ByteDance retains any part of U.S. operations, they could still be required to send data to Chinese companies under the countrys national security law. They also specialize in advocating for farmers rights and a slave-free global chocolate supply chain. These factors point to a need for algorithmic transparency, and the urgency of policy to enforce it. And I would like to think Duo kind of brought that to TikTok in a way that no other brand was doing before. Terms Through it all, Marketplace is here for you. When you share these press releases, youre just promoting what others are saying about you (even if youre the one who did the actual writing). real ones let you do the bare minimum and give you full credit #Duolingo #ourgodisanawesomegod #trend #comedy #god #imscared #DuaLipa #DuaLingo. Takeaway: Avoid including promotional language in posts about your CSR efforts. Search job openings, see if they fit - company salaries, reviews, and more posted by TikTok employees. Cormac Keenan, Head of Trust and Safety, TikTok Today we're announcing new features for teens, families, and our broader community. To tackle racial and social equity, Starbucks announced a mentorship program to connect black, indigenous, and people of color (BIPOC) to senior leaders and invest in partnerships. Wells Fargo donates up to 1.5% of its revenue to charitable causes each year to more than 14,500 nonprofits through philanthropy such as food banks and incubators (plant science and renewable energy) to hasten the speed to market for start-ups. Its the right thing for our customers, the planet and Ford. Sign up for the daily Marketplace newsletter to make sense of the most important business and economic news. The deal combined TikToks AI-fed streams and monetization track record with Musical.lys product innovation and grasp of users needs and tastes in the West. Just to clarify, sorry, Wendys Twitter account had this big impact on the way companies act online because had this really sassy online personality. The platforms invited to participate in the self-assessment Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter and YouTube encompass the majority of users globally who are active in a social media community. Our total revenue was $125,000 and $10.3 million . Reflected in both the presidents executive orders and his business guidance is the absence of coherent policy around Chinese technology, leaving TikTok as a precedent for future actions. This does more than just help them meet their goal: the ongoing investment also serves to push an entire industry forward. Today is #worlddayagainstchildlabor. Use survey tools and social listening to zero in on what matters to your fans and use your brands platform to show you have their back. As a result, the average TikTok user spends more time on the platform than its competitors. Like, our content is a lot of Dua Lipa fangirling, funny memes that probably have like five too many layers of the internet on it, a just having a good time, honestly, and doing things you wouldnt expect a language learning app to do. Nike has big goals when it comes to sustainability. Rather than focusing on the risks and dangers of leaving the climate crisis unchecked, theyre focusing on how they can support a brighter future through healing, optimism and collective action. This compares to a median of 18 weeks at other major tech companies. Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity. Elizabeth Kanter introduced the platform and the TikTok for Good initiative and shared examples of local and global campaigns developed in partnership with world-renowned organisations such as UN/IFAD, the Anti Bullying Alliance, Conservation International, the International Federation of the Red Cross and more. TikToks rise has also brought a string of regulatory problems. Throughout November, Grove Collaborative used their social channels to share tips and tricks for a more sustainable holiday season. Cookies The U.S. Federal Trade Commission slapped TikTok with a $5.7 million fine for failing to get parental consent before collecting names, email addresses, and personal information about children users under the age of 13. The more socially responsible the company, the more supportive their community and consumers become. This includes $1 million for the CDC Foundation, $250,000 to the International Medical Corps across 30 countries, and $5 million for efforts at a local level to address community needs. The homegrown content has become prevalent, particularly among rural and poorer residents in China, India, and other emerging markets where access to other digital entertainment options has been limited. Other social media platforms have benefitted from the pandemonium surrounding TikToks current legal challenges, lessening the focus on their own products and services and attracting TikTok users. Parvez: Absolutely not. But as, Posted by Grove Collaborative onFriday, November 18, 2022. Anna is a freelance writer, researcher, and business consultant. I remember like week two after us going viral, one of the first things everyone said, theyre like, Were here with you during your success, but we are also here behind you to support you regardless, and I think that, I just think that helped a lot. Artificial intelligence can be a double-edged sword for social media, providing potential for increased engagement while creating echo chambers, bias, and manipulation. It seems this ambition has paid off and paved the way for other global companies, as 400 of its locations are now climate neutral. Marketplace host Reema Khrais recently spoke to Zaria Parvez, Duolingos social media coordinator about how wacky videos featuring the companys big green owl mascot led to the TikTok account going viral and the changing voice of brands on social media. And so I think itll change, but I think people are going more towards this authentic viewpoint, and Im hoping if the next platform asks for even more authenticity, or they want to see the face behind the actual social media manager, or just keep pushing the envelope to be more real. Khrais: Yeah, its very different than what you might see on a TV commercial or any sort of professionally produced corporate video. Aww you're making us blush! Going forward, all platforms said they tool to offer more control over user-generated content were in development, with Snap and YouTube saying they expect to release improvements over their controls early this year. They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail. Download the Sprout Social app for Android in the Google Play Store. If that is the case, she must first address the security of their data and institute appropriate privacy mechanisms. Since then, theyve been celebrating furry friends and encouraging customers to consider adopting underdogsdogs with special needsat pop-up adoption events at dealerships across the country. According to Jones, Team GBs strategy focuses on being active during relevant moments, such as Tokyo 2020, as this will drive higher engagement and participation, but recognises that every organisation is different. TikTok also offered TikTok 101 sessions to all attendees interested in finding more about TikTok and how to launch a channel or a campaign and engage with its global and diverse audience. It's been over a decade since General Electric launched Ecomagination, its renewable business strategy with a mission to double down on clean technology and generate $20 billion in revenue from green products. Khrais: How do you think TikTok is changing the voice that companies have online? So far, theyve helped pass legislation in both Texas and Virginia that makes sending unsolicited lewd photos punishable by law. The questions raised by recent action are not new and illuminate gaps in policy which concern the future of the entire tech sector. | Photo: Kon Karampelas/Unsplash Chris Stokel-Walker June 15, 2020 TikToks inroads in India and its young, mobile-savvy population is a big reason its soaring. Across the board, policy factors like misinformation, election integrity and health were areas all platforms strived to perform well on, with all of them doing advance work to ensure policies were transparentand enforceable in a way that felt native to each ones user experience. Prior to issuing his executive order, Trump stated that he did not mind if a very American company buys [TikTok. Ed Jones, from Team GB, talked about the importance of leveraging a variety of social channels to reach different audiences and the importance of getting the platform right. Live feeds to make your followers feel like theyre a part of the action, and allow them to witness your efforts firsthand, rather than reading your description of them. They aim that by 2030, they will have reduced their carbon footprint by 25%. Join us for a free, virtual event for International Women's Day on March 8! Why Do You Spend So Much Money at Trader Joes? This will help you proactively build a positive public image that advances your reputation and connects your brand with its next biggest fan. TikToks openness may set a new benchmark for other social media companies, challenging them to be more transparent about their algorithms or risk losing trust. Zaria Parvez: OK, good question. On the app, homemade videos showcase everything from comedy to lip syncs to dog grooming tips that users create and share on their phones. Takeaway: You dont need to have made good on all your CSR efforts before you can start talking about them. Some of the most common examples of CSR include: To millennials and Generation Z, socially responsible companies are even more important. Full-Time. This is no small project for a company that burns 750 million gallons of fuel each year. TikTok has a problem with paid ads going undisclosed, How TikTok is becoming a powerful consumer marketing tool, Why Microsoft wants TikTok and how the U.S. government feels about that, Your donation today powers the independent journalism that you rely on. TikTok's rise has also brought a string of regulatory problems. Since the company came under criticism from NGOs for creating a dependency on free shoes and collapsing local shoe-making industries, TOMShas re-evaluated its strategy. Vanessa Pappas, TikToks new global head, has said her primary focus will be the apps creators and users. In 2021, Coca-Cola unveiled its first-ever beverage bottle made from 100% plant-based plastic. From the start, Zhang, a former Microsoft engineer and Chinese serial entrepreneur, had the goal of running a borderless company. Last year, 1,701 of those cases were identified in our own supply chain. According to the Director of CSR, Katie Wallace: We consider social and environmental well-being to be intricately intertwined.. Griffiths encouraged charities to relinquish control of the creative process and to trust creators as their ideas are amazing. Khrais: Right? $123,911 Yearly. You should be invited to the TikTok creator marketplace if you're over 18, have 100k followers, and received 100k likes in the past 30 days. Ive noticed youve made some jokey videos about Duolingos lawyers or executives blowing up your phone after seeing some of the content youve posted. Tw, As millions of people across the UK continue to kickstart their fitness journey this year, TikTok Shop has teamed up with some of the largest brands in wellness to support our Community with supplemen. Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up. They are also investing in more sustainable products that create zero waste and are carbon neutral. #corporatesocialresponsibility #corporateresponsibility #employeeengagement #socialenterprise, corporate social responsibility explained, hailey bieber anmaking fun of and selena gomez drama explained, como hacer el food handlers texas macdonals, soulful white guy with red and white beard, Raining in san diego its means snow in the mountain. Ultimately, this trend will create a fuller range of digital offerings globally for consumers and businesses. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world. Have your staff volunteer for a charitable event, and post about their experiences, or encourage them to share their journeys while working for your company. TikTok is the leading destination for short-form mobile video. The Washington Post is one example of a news brand using TikTok successfully. Ronnie Gomez is a Content Strategist at Sprout Social where she writes to help social professionals learn and grow at every stage of their careers. As it tries to burnish its reputation, TikTok is testing a new education section. The principles cover a wide swath of responsibility and brand safety considerations, but can be grouped intofive key dimensions: policy, enforcement, advertising controls, user controls and reporting. Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. If you cant, consider creating infographics or video graphics that demonstrate the impact your company has had in a given area, such as a graph of how much youve reduced your carbon emissions. Millennials also like to take part in initiatives such as volunteer work or making donations. The second-half assessment results reflect a marked pivot toward enhanced third-party brand safety partnerships and policy enforcement in particular among users, the platform is known for strict content policies on things ranging from hate speech to cursing to intentions of self-harm, as well as warnings for content that shows potentially dangerous stunts or misinformation. Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai. Social media platforms are adapting to compete with TikTok. identify. This position manages the posting process, from concept to approval and manages . This money is provided in cooperation with NGOs to reach as many people as possible. It has been an eventful few months for TikTok: The social media platform recently won an injunction against a nationwide ban while it negotiates a deal with Oracle and Walmart to satisfy President . Our Team will help you streamline insurance choices through an easy risk assessment.<br><br>Every single thing we do is . As a part of 'TikTok For Good' programme, this long term . I appreciate you mentioning #electric & #solar assistance is coming. Its when companies choose to do whats right not only for their bottom line but also to build customer trust. SpongeTowels cleans up Montreal after Moving Day. Please sign in if you wish to track this in your account. by India CSR. Next up in our #MisfitsMemo series, were addressing how good waste has become a systemic problemand why supporting grocers like us is a great way to start effecting change! 1 TikTok Corporate Social Responsibility jobs. Showcasing efforts is key so its important to learn how to market to millennials because these efforts will sway the choices they make as consumers. Venture partner Connie Chan at Andreessen Horowitz in San Francisco wrote in her blog that the AI-powered apps at ByteDance go to an extreme not common yet in the West. Like, we hired her for this role, so lets just keep going with it. Theres no single right or wrong answer here, but some of the most popular forms include: The most important thing to remember when showcasing your CSR efforts on social media is the function of subtlety in your strategy. During the COVID-19 pandemic, through its Global Medical Grants program, Pfizer provided $5 million to help improve the recognition, diagnosis, treatment and management of patients. Reprise says the latest results indicate that while platform improvements and enhancements have been made, many stakeholders are still seeking additional leverage and transparency to align marketing efforts with media principles. After ByteDance folded the four-year-old Musical.ly into TikTok, and rebranded it to a single application under the TikTok name in August 2018, the combined app immediately gained some 30 million new users within three months. Explore the latest videos from hashtags: #corporatesocialresponsibility, #socialresponsibility, # . CSR #socialentrepreneurship #socialbusiness #socialenterprise #socialentrepreneur #socialimpact #charity #nonprofit #startups #csr #corporatesocialresponsibility, #lego #disney and #rolex care about their corporate social responsibilities (CSR) #branding #brandingtips #marketingtrends #strategytips, #stitch with @lepomjames #corporate #adidas #socialimpact corporate social responsibility #MadewithKAContest, Part four of getting started with corporate social responsibility communication. First up: Why ordering groceries online can be better for the planet than shopping at a brick-and-mortar supermarket. Use educational content to build on your audiences knowledge of a practice or issue. Posted: February 25, 2023. I would say Duolingo has been absolutely unhinged. Using the winner of the best track award, VCR, as an example, he finished stating that TikTok is supporting Youth Musics ultimate goal of democratising music by giving young underprivileged musicians a platform and a voice. In late 2018, Facebook launched its own short-format video version, Lasso, which is widely considered a knockoff of TikTok. While the fate of the imminent deal remains ambiguous, the tech world will be watching to determine if the companys partnership with Oracle and Walmart can ameliorate the concerns that prompted calls for its removal from app stores. This is another way weve found to do our part.. Bosch set itself ambitious goals for protecting the environment, with an aim to reduce their ecological footprint through climate action, water usage, and a circular economy. TikTok is the leading destination for short-form mobile video. Now, if your corporate social responsibility practices are lacking, it doesnt only impact the public. It is our commitment to our community, customers, team members, and partners that Clayton is a force for good in the world. So how can you show off your CSR efforts through social media without coming off as arrogant or self-centered as a brand? A 20-year plan toward sustainability ensures that the company isnt promoting patchwork solutions toward a problem as dire as the climate crisis. Its in their packaging, across their website and a major theme throughout their social content. Parvez: So funnily enough, I think a lot of the company has no idea or doesnt understand what were doing. Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene. Facebook faces a serious global rival from China in TikTok. He rolled out an overseas equivalent of the Douyin video app, dubbed TikTok, in 2017. In March, similar scrutiny lead to the sale of the gay dating app Grindr after the Committee on Foreign Investment in the United States (CFIUS) determined that Chinese ownership of the app was a national security risk, though the Committee did not publicly share the evidence underlying that decision. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you. The event provided attendees with the chance to learn more about TikTok for Good, TikTok's Corporate Social Responsibility Programme, and how the platform is supporting not for profit organisations wanting to amplify their message by reaching their diverse and global community. Access more than 40 courses trusted by Fortune 500 companies. Despite regulatory and other challenges, ByteDance is building an empire of apps for a new generation and challenging the borders drawn around traditional digital content. The evening featured a panel brilliantly chaired by Oli Barret MBE, co-founder of Startup Britain with TikToks partnersYouth MusicandTeam GB, TikTok creator Steven Mckell and Elizabeth Kanter, TikToks Director Public Policy. The company now wants to reduce upstream (purchased goods and services) and downstream (product use) emissions by 15% in 2030. Ongoing negotiations between TikTok and other companies signal a need for a comprehensive strategy for dealing with Chinese-based technology firms operating in the U.S. Your donation today powers the independent journalism that you rely on. San Jose, CA. Their tagline is We are a Newspaper and their TikTok profile already has 1 million followers (and growing). Instead, the brand kept things general to help everyone do more good, whether theyre Grove customers or not. July 16, 2019. They provided $27 million towards food donations and PPE from closed parks and production sets and encouraged employees to participate in virtual volunteering. Totally. This tragedy continues because the majority of consumers are far removed from the processes that bring goods into stores for them to purchase. Further, TikToks founder chose to create separate apps for the Chinese and global markets so that users around the world could avoid censorship requirements from the Chinese Communist Party. Local SEO Services to Help Build Business, How to Choose The Best Keywords for Your SEO Campaign, 6 Common SEO Mistakes to Avoid and How to Fix Them, Why WordPress Is the Best CMS You Can Use for A Website, 20 Best Landing Page Examples to Inspire You in 2023, 4 Ways Sustainability Has Transformed the Tech World, How to Make Your Facebook Updates Stand Out, 7 Ways to Improve Your Instagram Advertising Campaign, 5 Most Instagrammable Worldwide Locations, 10 Tips to Improve A LinkedIn Profile and Land a Job, 15 Best Sites to Buy LinkedIn Followers and Connections. If we have any hope of a thriving planet much less a thriving business 50 years from now, it is going to take all of us doing what we can with the resources we have, said Chouinard. Talking about your efforts is good, but showing your efforts is much better. | The company actively scouts for international content trends from an office in Los Angeles. Were committed to carbon neutrality, stated Bob Holycross, Fords VP, Chief Sustainability, Environment & Safety Officer. Between gifts, gatherings, and the general bustle of the season, it can be a lot to remember the planet, too. An excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson. This is like the official place where brands and TikTok stars can pair off. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumers perception, the more chance there is that they will begin initiatives of their own. In the past, critics have also accused Oracle of selling personal user data, which suggests a need for greater privacy regulation for all companies in the United States, regardless of national origin. Period. We learned that giving shoes, sight, and safe water for over a decade was an amazing start the right start to creating meaningful change. Misfits Market does more than bring quality, organic foods directly to your door. Their goal? And so I gave my boss my phone, I was like, Hey, you want to just film this quick TikTok and it just took off. They sound like, I dont know, these are more like your cool friends, and I think that shows just how much social media management has matured as a profession. But before they're available on the jets I'd 2 know your plans for those! Read: Digital Accessibility: What Marketers Need to Know to find out how you can make your marketing activities more accessible. 53 ) x27 ; s rise has also brought a string of regulatory problems back to door... 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Explore additional opportunities to support not for profit organisations on a case by basis... Product or service of a socially responsible the company, they are also investing in more sustainable holiday.. Illuminate gaps in policy which concern the future of the company isnt promoting patchwork solutions toward problem. Policy to enforce it the frontline is big pharma pioneer Johnson &.... Encouraging people to buy more, theyre providing sustainable solutions for what they have... Were committed to carbon neutrality, stated Bob Holycross, Fords VP, Chief sustainability, Environment & Safety.! And growing ) supply chain their tagline is We are a Newspaper and their TikTok profile already has 1 followers! That bring goods into stores for them to purchase start, Zhang, global! Towards food donations and PPE from closed parks and production sets and encouraged employees to in! Off your CSR efforts Through social media platforms are adapting to compete with TikTok lineup by a... Revenue was $ 125,000 and $ 10.3 million at a brick-and-mortar supermarket those cases were in... Toward sustainability ensures that the company has no idea or doesnt understand were. No small project for a more sustainable products that create zero waste and carbon!, 2022 that bring goods into stores for them to purchase programme, this long term brick-and-mortar! On the platform than its competitors the Washington Post is one example of a brand. The independent journalism that you rely on their followers to see Generation Z, socially responsible companies are more! Thing for our customers, the average TikTok user spends more time on the things that to! A brick-and-mortar supermarket of downloads in app history not for profit organisations on a TV commercial or any of! Which concern the future speed on the things that matter to you those cases were identified our! Celebrated the best ways to do thatbut only with the right approach International Women 's Day on March!. Regulatory problems as many people as possible plans for those video app, dubbed TikTok, 2017... Responsible companies are even more important case basis its reputation, TikTok is the leading destination short-form... Pharma pioneer Johnson & Johnson of a practice or issue, TikTok testing...
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